Title: Parental Leave
Format: Branded Digital Campaign
Release date: Diwali (October 2019)
Filmmaker: Anirban Deb
Synopsis: #ParentalLeave, a special campaign to promote PL or Parental Leave urging millennials to spend quality time with their parents this festive season. The film captures the life of working professionals, who make annual trips back home to celebrate Diwali and realize how their parents are growing older and struggling to perform their day-to-day activities effortlessly. The protagonist discovers Seniority, a one stop-shop from where he buys meaningful gifts like Dozee’s AI-powered health monitoring device for his parents. As the couple leave to return, there is a reassurance that ‘everything is okay’.